Manager of Content Strategy

Listed 17 days Ago
FC Dallas

 As FC Dallas’ Manager of Content Strategy, you will be responsible for nurturing talent while creating and executing content strategies across digital, social and broadcast media. As a leader on the editorial team, you will use a mix of data-driven insights along with a keen understanding of multiplatform content creation to help tell the story of FC Dallas, North Texas SC, the National Soccer Hall of Fame and other affiliated properties. 

This career-defining opportunity is a chance to elevate an established brand with a team of passionate content creators. This position requires a creative strategist who can liaise throughout the organization to edit and organize multimedia content plans while meeting deadlines and maintaining flexibility on a daily basis. 

What You’ll Do:

  • Manage a talented team of content creators.
  • Manage content calendars and daily editorial staff workflow.
  • Strategize, ideate, conceptualize and execute multimedia content for FC Dallas and its affiliated properties. 
  • Look for revenue-driving opportunities from a content creation perspective by working with sales and partnership teams to create content that achieves partner goals.
  • Create and maintain FC Dallas’ brand standards, protecting our assets to ensure consistent messaging internally and externally. 
  • Oversee execution of the right tone and content for each digital/social channel, including but not limited to Instagram, TikTok, YouTube, Facebook, Twitter and
  • Coordinate with Senior Social Media Coordinator, writer, videographers and freelancers to distribute content across all platforms and ensure coverage of all properties.
  • Oversee management of website maintenance.
  • Liaise with broadcast and marketing teams on content production.

You Are:

  • A storyteller - comfortable experimenting with emerging media platforms but critical enough to pivot away from non-resonant tactics.  
  • Experienced in working in a fast-paced, breaking news environment. 
  • Deadline-driven and can work under pressure while juggling multiple projects for multiple business verticals simultaneously. 
  • Constantly looking for innovative ways to engage fans, drive revenue and entertain our community.     
  • A sports fan with an affinity for soccer. 
  • Willing to work  nights, weekends and holidays in addition to “traditional” Monday-Friday hours.
  • A team player who is collaborative, consultative and communicative.
  • A disciplined and empathetic manager who can develop talent within the team and across virtual teams. 
  • A content creator yourself who can write, edit video and possibly shoot video, when needed.
  • A self-starter and proactive thinker.

 Minimum Qualifications:

  • Bachelor’s degree required, preferably in communications, marketing, sports media or digital media
  • 5-7 years’ experience in social/digital content creation, marketing or brand strategy      
  • At least two years of managing content strategy
  • Experienced with a variety of content management software and HTML
  • Experience working in professional or collegiate sports 
  • Excellent language skills (bilingual in Spanish and English a plus)